Turkish TV series popularity across Arab world fuels its tourism boom
Skift Take
Inspiration, we don't need specialized startups to inspire, it happens any which way, through all means. And Turkey is clearly the hottest destination this summer.
Tour leaders aross the Arab world say they have seen a remarkable increase in tourism to Turkey this year. The rise can be attributed to the Arab Spring, which has made popular destinations like Lebanon and Egypt less attractive, coupled with the popularity of Turkish television series that are dubbed in Arabic and transmitted all over the region.
"The TV series are responsible for a 50% increase in the number of tourists to Turkey, and claims that one series in particular — "Magnificent Century" — has played a strong role."
Up Next
Experiences
How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok
Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored 
Online Travel
Southwest Didn't Get the Gains It Expected From Expedia and Google Flights
Southwest is looking to expand its online distribution even though it didn't get the love it sought for its now-abandoned 'bags fly free' policy.
Short-Term Rentals
Canada Is the Top Source of U.S. Travel – Now Visits Are Trending Down
If Canadian visits continue to decline, it could cost the U.S. billions in lost spending, and thousands of jobs.
Airlines
Asia’s Airlines Crack Down on Lithium Batteries as Fire Risks Rise
A wave of new lithium battery restrictions from Asian airlines highlights rising safety concerns and follows several onboard incidents.
Hotels
New Loyalty Program Journey Targets Independent Boutique Hotels
The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's addressing critical pain points in today's loyalty system.