Brand measurement service Heardable looks at airlines, should probably measure again
Skift Take
Heardable's $999 report on airlines points to Delta and United as having the best "digital experience," a ranking sure to raise eyebrows among consumers and rivals such as Virgin America.
Many surveys are released throughout the year ranking airlines based on operational performance and customer service. But one company takes another look at the airline industry — the online experience and how the airline performs as a brand.
For the second consecutive year, Delta Air Lines took the top spot in the Heardable benchmark report titled, “Top 10 Airlines in North America.”
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