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Tourism Leader Interview Series

Skift is publishing a series of interviews with CEOs of destination marketing organizations where we discuss the future of their organizations and the evolving strategies for attracting visitors.

This continues our series of CEO interviews that began with online travel CEOs in Future of Travel Booking, and continued with hotel CEOs in the Future of the Guest Experience series.

Tourism

Interview: Visit Holland CEO on Marketing the Country as One Big City Destination

Holland City is one of the most clever concepts we've seen from a DMO. Tourists won't visit the other Dutch cities just because Visit Holland says they're close by but it will do a lot to build a stronger, more unified brand.

Dan Peltier | 10 years ago

Tourism

Interview: CEO of Caribbean Tourism Organization on Marketing the Region as One Destination

Tourism overall is picking up throughout the Caribbean and as the region enjoys healthy growth it must deal with a number of external pressures that are both similar and different from other destinations.

Dan Peltier | 10 years ago

Tourism

The Secret to Bigger Destination Marketing Budgets

Proving the economic value of tourism marketing is critical to attracting more funding, which yield even better results. All organizations should have, or be working on, a measurement model.

Samantha Shankman | 10 years ago

Tourism

Destination Marketing CEOs on the Power of Social Media

Social media is a two-way street that can just easily be used to share content as collect it, helping destination marketing organizations keep up with today's 24/7 marketing timetable.

Samantha Shankman | 10 years ago

Tourism

What 9 Destination Marketing Leaders Would Do With 10x More Funding

Executives dreaming of bigger budgets have largely turned to social media and influencer campaigns in an effort to broaden their reach without the resources needed for a market-specific approach.

Samantha Shankman | 10 years ago

Tourism

Interview: Turkish Tourism Director on Simpler Brand Messaging

It's hard to argue that Turkey's rise as global destination is directly tied to its "Home" branding or Instagrammer trips, but these efforts combined with support for the private sector keep Turkey's tourism offering relevant, ready and top of mind for potential visitors around the world.

Samantha Shankman | 10 years ago

Tourism

Interview: Tourism Australia Director on Being the Best in the Business

Tourism Australia is leading the industry in marketing practices, which means it must continually innovate on its most successful campaigns and test new ones to find what sticks and gets travelers to commit to the often long-distance journey down under.

Samantha Shankman | 10 years ago

Tourism

Interview: Chicago Tourism CEO on the Next Generation of Tourists

Chicago is often left off the list of foreign tourists' must-see U.S. cities so its honing its marketing strategies on Chinese where its efforts will pay off the most.

Samantha Shankman | 10 years ago

Tourism

Interview: Visit Berlin CEO on Capitalizing on the City’s Zeitgeist

Berlin doesn't have to raise awareness of its product as much as reinforce its already strong branding and keep the peace at home to make sure a tourists' positive perceptions match reality on the ground.

Samantha Shankman | 10 years ago

Tourism

Interview: Ecuador’s Tourism Minister on Sustainable Tourism Growth

Although behind its South American neighbors in terms of awareness in the U.S., Ecuador benefits from its growing popularity that will attract both young and well-traveled Americans looking for a unique experience.

Samantha Shankman | 10 years ago