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Tourism Leader Interview Series

Future of Destination Marketing

Skift is publishing a series of interviews with CEOs of destination marketing organizations where we discuss the future of their organizations and the evolving strategies for attracting visitors.

This continues our series of CEO interviews that began with online travel CEOs in Future of Travel Booking, and continued with hotel CEOs in the Future of the Guest Experience series.

Tourism

Interview: German Tourism CEO Talks Diversity and Trends

Rather than push tourists away, Germany's complicated history - and more recent revitalization - is what draws them in. It's the tourism board's challenge to make sure Berlin and Munich aren't the only places that benefit.

Samantha Shankman, Skift | 9 years ago

Tourism

Interview: Japan Tourism President on Presenting a Mature Nation to the World

Tokyo is already a major destination for travelers, particularly those from Asia, and the Olympics will likely only brighten its image. The real challenge lies in spreading the tourism growth beyond the big Japanese cities.

Dan Peltier, Skift | 9 years ago

Tourism

Interview: Catalan Tourism CEO on Marketing an International Hub

Barcelona's reputation as both a Spanish and international destination is part of what makes it the region's greatest draw, which also translates into visits up and down Catalonia's Mediterranean coast.

Samantha Shankman, Skift | 9 years ago

Tourism

Interview: Why Argentina Is Looking Online for Tourism Growth

It can be difficult to get the positive message about Argentina's natural and cultural assets out as long as its political troubles take up the majority of global headlines shifting perceptions of the country.

Samantha Shankman, Skift | 9 years ago

Tourism

Interview: Miami Tourism CEO on the Significance of Partnerships

Even the most well-known, and well-funded destinations would like more money to fuel their international marketing efforts, making partnerships the only feasible way to get there.

Samantha Shankman, Skift | 9 years ago

Tourism

Interview: Discover Los Angeles CEO’s Strategies for Success at Home and Abroad

Attracting tourists to LA is a task that's been completed tenfold by the movie industry but, as an international destination, every global and local topic and trend impacting tourism plays itself out in some form in the city.

Samantha Shankman, Skift | 9 years ago

Tourism

Interview: Singapore Tourism Board CEO on Reinventing a Destination

Singapore is attracting high-end leisure travelers with a wealth of new infrastrucutre, savvy integrated digital marketing, and a growing focus on local culture and character.

Greg Oates, Skift | 9 years ago

Tourism

Interview: How One Italian Tourism Board Banks on Local Products and Food

Emilia-Romagna can't be considered a success story yet, but its everyday efforts mirror the work of many lesser known destinations and the opportunities that digital media provides to define their offering and broaden their audience.

Samantha Shankman, Skift | 9 years ago

Tourism

Interview: Destination NSW CEO on Selling Sydney Abroad

Chipchase likens her destination marketing organization to a content company that both consistently shares information and measures its impact in order to tweak what it puts out to which markets.

Samantha Shankman, Skift | 9 years ago

Tourism

Interview: VisitDenmark CEO on Local Travel in Copenhagen and Beyond

Copenhagen has always immersed visitors within the local community, but VisitDenmark is building on that with a new national travel booking platform and marketing initiatives designed to spur personal recommendations on social.

Greg Oates, Skift | 9 years ago