Articles tagged “fodm”

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Interview: Catalan Tourism CEO on Marketing an International Hub

Interview: Catalan Tourism CEO on Marketing an International Hub

Samantha Shankman, Skift

Barcelona's reputation as both a Spanish and international destination is part of what makes it the region's greatest draw, which also translates into visits up and down Catalonia's Mediterranean coast.

4 years ago

Interview: Why Argentina Is Looking Online for Tourism Growth

Interview: Why Argentina Is Looking Online for Tourism Growth

Samantha Shankman, Skift

It can be difficult to get the positive message about Argentina's natural and cultural assets out as long as its political troubles take up the majority of global headlines shifting perceptions of the country.

4 years ago

Interview: Miami Tourism CEO on the Significance of Partnerships

Interview: Miami Tourism CEO on the Significance of Partnerships

Samantha Shankman, Skift

Even the most well-known, and well-funded destinations would like more money to fuel their international marketing efforts, making partnerships the only feasible way to get there.

4 years ago

Interview: Discover Los Angeles CEO’s Strategies for Success at Home and Abroad

Interview: Discover Los Angeles CEO’s Strategies for Success at Home and Abroad

Samantha Shankman, Skift

Attracting tourists to LA is a task that's been completed tenfold by the movie industry but, as an international destination, every global and local topic and trend impacting tourism plays itself out in some form in the city.

4 years ago

Interview: Singapore Tourism Board CEO on Reinventing a Destination

Interview: Singapore Tourism Board CEO on Reinventing a Destination

Greg Oates, Skift

Singapore is attracting high-end leisure travelers with a wealth of new infrastrucutre, savvy integrated digital marketing, and a growing focus on local culture and character.

4 years ago

Interview: How One Italian Tourism Board Banks on Local Products and Food

Interview: How One Italian Tourism Board Banks on Local Products and Food

Samantha Shankman, Skift

Emilia-Romagna can't be considered a success story yet, but its everyday efforts mirror the work of many lesser known destinations and the opportunities that digital media provides to define their offering and broaden their audience.

4 years ago

Interview: Destination NSW CEO on Selling Sydney Abroad

Interview: Destination NSW CEO on Selling Sydney Abroad

Samantha Shankman, Skift

Chipchase likens her destination marketing organization to a content company that both consistently shares information and measures its impact in order to tweak what it puts out to which markets.

4 years ago

Interview: VisitDenmark CEO on Local Travel in Copenhagen and Beyond

Interview: VisitDenmark CEO on Local Travel in Copenhagen and Beyond

Greg Oates, Skift

Copenhagen has always immersed visitors within the local community, but VisitDenmark is building on that with a new national travel booking platform and marketing initiatives designed to spur personal recommendations on social.

4 years ago

Interview: Tourism New Zealand CEO on Smarter Digital Marketing

Interview: Tourism New Zealand CEO on Smarter Digital Marketing

Samantha Shankman, Skift

New Zealand knows its niche as an outdoors and adventure destination and plays that specific card only to the travelers that have already show interest in similar activities. Playing any other angle is a waste of time for the distant destination.

4 years ago

Interview: Cape Town Tourism CEO on Data-Driven Destination Marketing

Interview: Cape Town Tourism CEO on Data-Driven Destination Marketing

Jason Clampet, Skift

Cape Town has a unique set of challenges, but it's thinking smart about the assets it has in order to grab the share of visitors it thinks it deserves.

4 years ago

Interview: VisitBritain CEO on Being a Tourism Catalyst

Interview: VisitBritain CEO on Being a Tourism Catalyst

Samantha Shankman, Skift

Balcombe is in a prime position to bring about change in VisitBritain's strategies, coming from a travel background but with fresh eyes on the particular challenges of destination marketing.

4 years ago

Interview: Tourism Ireland CEO on Targeting the Right Markets

Interview: Tourism Ireland CEO on Targeting the Right Markets

Samantha Shankman, Skift

Tourism Ireland has stuck to its strengths in the countries where it knows it will have traction, but continued growth will depend on effectively using their available funds and potential partners to build brand awareness in budding source markets.

4 years ago