Did the Trivago Guy Just Lose His TV Gig?
Skift Take
Did the U.S. Trivago Guy just get William Shatnered? Like Shatner for Priceline.com, actor Tim Williams, who had become omnipresent on TV in the U.S. for Trivago, has hardly been seen over the last couple of weeks. It's good for brands to freshen things up and female empowerment ads are trending.
Love him or hate him, find him sexy or creepy, actor Tim Williams — who has been the pitchman for Trivago on U.S. TV — has saturated the airwaves over the past three years. But the Trivago Guy apparently has been phased out over the last couple of weeks in favor of the Trivago Gal.
Even actor William Shatner, the veteran pitchman for rival Priceline.com as The Negotiator, got killed off, brought back, and repurposed for voice-overs in TV commercials. He now no longer does work for Priceline.com.
Actress Gabrielle Miller, who was born in Australia, premiered on U.S. TV in a few Trivago commercials at the beginning of April. But her "Ideal Hotel for the Best Rate" ad [embedded below] really popped in its national airings, says Jason Damata, a spokesman for advertising analytics firm iSpot.tv.
