Google Says It Definitely Won't Become an Online Travel Agency, Unless It Does
Skift Take
I remain employed as a journalist because of the countless stories I've written in the past -- and will likely write in the future -- about the harrowing (to some) prospect of Google becoming an online travel agency. I wouldn't bet on that scenario in the next couple of years. On the other hand, nothing in life or business stays the same.
As Google officially launched Destinations on Google, on the same day across two continents, Google Travel executives delivered conflicting messages about whether the end game could be Google becoming an online travel agency.
The prospect has been competitors' big nightmare for years.
At ITB Berlin on March 9, Oliver Heckmann, Google's vice president of travel and shopping, told conference attendees that Google has no plans t
