Park Hyatt Partners With New York Times for a Sophisticated Take on Local Events
Photo Credit: The TasteMasters website is hosted on The New York Times' T Brand Studio content marketing platform. Park Hyatt
Skift Take
Based on Park Hyatt's consumer research, there's growing demand for more sophisticated programming in luxury hospitality. This collaboration with The New York Times could spark similar initiatives across the industry.
Park Hyatt's new TasteMasters campaign officially launches today, based on a series of events at the hotels pairing cultural leaders in different fields with a New York Times correspondent for a Q&A discussion examining the creative process.
In an initial run at Park Hyatt New York last week, NYT dining reporter Julia Moskin facilitated a discussion between Klaus Biesenbach, director of MoMA's PS1 campus in Queens, and London celebrity chef Yottam Ottelenghi.
More conversations are scheduled in Paris and Tokyo this year, with others under consideration for development from Buenos Aires to Shanghai.
At the New York event, a lot of the conversation focused on travel and dining consumers' obsession with authentic experiences.
"Everyone wants to have the most authentic experience with food but I don’t think it exists, and I don’t think anyone really benefits anymore from real encounters with food," said Ottelenghi, suggesting that the focus on authenticity inhibi
