Expedia Makes a $6.4 Million Bet on Tours and Activities in New TV Advertising
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The big boys and girls, namely Expedia and TripAdvisor, are at the beginning of the beginning in making the online and mobile booking of tours and activities an everyday thing. Now they just need consumers to join the party.
After years of teasing the highly fragmented tours and activities sector about its intent, Expedia has backed up its boasts with an estimated $6.4 million in spend on national TV advertising in the U.S. over the last six weeks touting the more than 11,000 tours and activities bookable through its mobile app.
The 30-second Expedia "Bucket List" TV advertisement has been broadcast 5,874 times since September 7 on outlets such as ABC, TBS, ESPN, Comedy Ce
