User Experience, Behavioral Economics and the Habits of Travel Bookers

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These excerpts are from our FREE quarterly trends series, The Habits of Travel Bookers, brought to you in partnership with Boxever.

This series looks at the driving factors behind travel purchasing behavior, from the intricacies of ecommerce and user experience design to the psychological factors that drive consumer interest. Download the first two installments of the series below:

The Habits of Travel Bookers: Battling Shopping Cart Abandonment

In the era of uber-connectivity and seamless Internet browsing, we’ve become a culture of virtual window shoppers. This is especially true when it comes to online travel, where shopping cart abandonment has become a pain point, leaving marketers to test new ways to guide consumers towards purchasing decisions.
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The Habits of Travel Bookers: What Travel Brands Can Learn from Behavioral Economics

As travel consumers have become accustomed to limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can provide travel marketers with insights and tactics to better understand their customers.
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The Habits of Travel Bookers is brought to you in partnership with Boxever. Stay tuned for upcoming installments of this quarterly series and download the available reports for free here.