TripAdvisor Takes New Steps Toward Offering the Ultimate Travel Guide App
Skift Take
The challenge for TripAdvisor is whether it will win by being an all-encompassing app or whether it is better to be more focused like Expedia's or HotelTonight's apps. In phasing out its City Guides app, TripAdvisor is putting itself in the comprehensive camp.
TripAdvisor is making it official and phasing out its separate City Guides app at the end of August as the company has taken further steps to turn its signature TripAdvisor app into the ultimate guide book.
The four-year-old TripAdvisor City Guides app had amassed travel guides and downloadable maps for some 300 cities around the world and these are all available now in TripAdvisor's main app. They can be used offline for travelers shuffling around various destinations and concerned abo
