8 Charts That Show the State of Mobile Video Around the World
Skift Take
There are still so many possibilities for mobile videos and brands have only scratched the surface. This research shows where brands should focus their efforts as consumers increasingly turn to mobile devices for information and entertainment.
Mobile devices have made video consumption and sharing simpler and more possible, even though many brands still haven't mastered the kind of content that belongs in mobile videos and what tone they should take.
Consumers watch more videos on mobile devices than they did a year ago and aren't totally opposed to paying for them, according to new survey research from the IAB Mobile Marketing Center of Excellence. The survey was distributed to more than 2,000 Internet users worldwide in 24 markets on all continents between April and May 2015.
The general consensus for mobile
