Skift Manifesto on the Future of Travel in 2020

Skift is three years old today.

July 30, 2012 seems like eons ago from where we are today, for us immersed in the vastness of one of the world’s most exciting sectors. But that was our first day, and we are proud of where we’ve come since then.

Three years ago we had lots of naive hopes of conquering the world of business information in travel. Three years later, as the largest travel industry intelligence news and insights company, we hope to continue to be the naive ones.

That naiveness and zero legacy has helped us in so many ways. It’s helped us ask questions — the dumb and hard ones — to the industry that no one has before. It’s helped us look at travel and its incumbent silos in fresh ways, helped us redefine how the travel industry looks at itself, and how it projects itself to the larger world beyond travel.

As Skift continues to be the intelligence brand that helps travel companies decipher and define trends, we are looking at the future happening right before us, the coming future of travel in 2020.

Today we are releasing the Skift Manifesto on the Future of Travel in 2020. This 25-page manifesto brings together a lot of themes we have talked about in the last three years, and some lessons we have learned about the larger changes happening in consumer behavior—especially digital habits—and how they get reflected in travel.

Download the manifesto below.

Download (PDF, 133KB)

If you like this manifesto and share our outlook on the future of travel, share it through your social accounts using the hashtag #skift2020 and evangelize it among your colleagues. If you would like us to discuss these themes in depth with you and your colleagues, or help in your strategy, marketing and innovation needs in building the future of travel, drop us a note at [email protected].

Thanks for being part of Skift’s continuing journey in defining the future of travel.

Rafat Ali
CEO | Founder | Customer Service
[email protected]
@rafat