TripAdvisor Wins in Italy as Court Rejects Hotels' Fake Reviews Complaints
Skift Take
No one -- not even TripAdvisor -- argues that all its user reviews are legitimate but the service still provides invaluable information for travelers scoping out hotels. Many global chains understand this, although the Italian hospitality association and regulators haven't received the memo.
An appeals court in Italy wiped out a euro 500,000 ($550,000) fine against TripAdvisor for allegedly hoodwinking travelers into believing that all its user reviews are true.
"TripAdvisor never asserted that all the opinions were real, even mentioning that verification was impossible and to consider the trend rather than each comment one by one," said the administrative court ruling, according to The Economic Times.
After complaints leveled by the National Consumer Union, the Italian hotel a