Skift Take
In the digital age of limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can teach travel marketers new ways to understand travel bookers and new tactics to guide them towards making purchasing decisions. Download this report for FREE!
Today we launch the second edition of our FREE quarterly series, The Habits of Travel Bookers: What Travel Brands Can Learn from Behavioral Economics, brought to you in partnership with Boxever.
Download the Report, Free!
In the digital age of limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can teach travel marketers new ways to understand travel bookers and new tactics to guide them towards making purchasing decisions.
The report examines:
- What behavioral economics is and why travel brands should care.
- How consumers perceive choice.
- What cognitive tactics travel brands should be using.
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Get a peek below, and download the full report here, free!
Download the Report, Free!
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Tags: behavioral economics, booking, boxever, hotb