Travel Habits of Millennials: Older Millennials Outpace All Others in Mobile Booking
Skift Take
The older working millennials are the prime age group travel brands should be focusing on when it comes to mobile booking services.
Over the last few months we have been doing a series of consumer surveys at regular intervals that probe various travel habits and nuances of millennials in America.
Fifth in this Travel Habits of Millennials 2015 series is a one of the biggest areas of activity for travel brands: Mobile booking. The question: Have you used your mobile phone -- via either
