New Trends Report: Mobile First and the Silent Traveler in 2015
Skift Take
Mining deeper into the demographics identified one year ago, our focus now turns to direct accounts of how “silent” travel occurs, as told to Skift by individuals who identify as being part of this category.
Today we are launching the latest report in our Skift Trends Reports service, Mobile First and the Silent Traveler in 2015.
In 2014, we looked at the silent traveler as a demographic. This year’s report mines the stories and experiences of these trip-takers.
Who is the silent traveler? He or she is a tech-savvy consumer in their 20s and 30s who highly values both person-to-person inspiration and sharing among his social network. That says, they are difficult to reach and convert. Today’s silent travelers are