Apple Watch App From Starwood Will Literally Open Doors
Skift Take
Starwood is thinking about loyalty much differently than its peers, and moves like this new Apple Watch app should be seen as a loyalty play more than a tech one.
Five months after revealing the Apple Watch, the company today announced pricing for the device as well as a release dates and more details about its features.
During the on-stage demonstration, a number of travel brands made appearances, from hailing a taxi with Uber, to displaying an American Airlines boarding pass.
It also included an app from Starwood that will, among other things, let guests us
