Apps Vs. Mobile Web in the Travel Booking Ecosystem
Skift Take
Apps give travel brands something the web doesn't: a locked in user experience. That's not everything, though, since discoverability via search -- which favors the mobile web -- goes a very long way.
Last month we launched our new Skift Trends Report, The State of Mobile Booking 2015. Below is a short extract. Get the full report to understand more.
In the mobile apps versus mobile Web debate, apps appear to be edging ahead when looking at the world as a whole, although there are regional differences and it is too soon to declare an outright winner.
Among respondents in the Expedia/Egencia survey who had indicated they used a smartphone or tablet to book a hotel, 58% globally said they had used an app and 42% responded that they hadn’t. The U.S. breakdown was basica
