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Etihad Revamps In-Flight Amenities Without Ignoring Coach Class


Skift Take

Nice to see special attention given to Economy class passengers with those innovative convertible comfort items.

Etihad Airways has introduced new in-flight service products from nose to tail, with some tasty touches to please all passengers.

Silver-tray reception service and a welcome drink, with fragrant hot towels and traditional Arabic dates, are followed at meal service with new bone china by Japan’s Nikko, designer ‘Royal Oak’ cutlery by British brand Studio William, and bespoke stemmed glasses by Lucaris. The airline gave the menu card a makeover, too. The new menu includes a selection of canapés, a pre-dessert course served by the onboard Chef, and ‘Café Gourmand’ coffee and tea course with mini cookies, cakes and pastries.

For added comfort, there’s new cabin dressing which includes a lush throw and cushion both color-matched to the airlines’ new interiors palette. During sleepy-time there’s a ’Sweet Dreams’ card on turndown, all-natural bed linen, pillow mist and pulse point oil. Because.

Turn-down service is now also introduced in Business Class on ultra-longhaul flights, with new mattresses, cotton loungewear and slippers. A plush comforter keeps you warm and full sized pillows cushion your head.

Business Class also has ‘Dine Anytime’ option with an ‘All Day’ menu on longer flights. The sparkling new dining ware includes a stylish bread basket, artsy salt and pepper shakers, a hammered metal side dish inspired by the airline’s new Facets of Abu Dhabi corporate branding, new trays, china, cutlery and glassware.

Economy Class has not been left out. In addition to refreshed cabin interiors and colorful headrest covers, all passengers receive comfy fleece blankets and pillowcases. The menu cards, tableware and meal trays have been redesigned to match the airline’s new standards throughout the aircraft.

On night flights and all ultra-long haul flights, the airline provides a unique convertible pillow/neck pillow hybrid, and a blanket bag which doubles as a ‘cabin tidy bag’ to declutter your space and store personal items. A drawstring amenity kit with reversible eye-mask cleverly lets crew know whether you want to be woken for meals, or left undisturbed to snooze through the service.

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