6 Top Quotes About the Power of User Data From the CMO of TripAdvisor

Barbara Messing, CMO of TripAdvisor, spoke yesterday at the Skift Global Forum. She leads the global marketing efforts as TripAdvisor continues to expand its global footprint as the world’s largest travel site. Barbara leads all consumer marketing activities at TripAdvisor, including brand development and experience, customer relationship marketing, public relations, search engine marketing, traffic acquisition, and mobile partnerships. Barbara's talk "The Power of