TripAdvisor's Latest Survey Shows Psychology Behind U.S. Travelers
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The survey shows U.S. travelers are likely more excited during the booking process than during the actual trip, and hotels, for example, can learn from this by devoting more attention to generating excitement around booking while also helping increase excitement during a trip.
U.S. and other foreign travelers may differ on what goals they prioritize for a trip, but everyone finds common ground when it comes to “enjoying life to the fullest.”
With 45% of both U.S. and foreign travelers feeling that living a full life is the most important goal while traveling, the gaps between both groups weren’t too large for other goals as well, based on TripAdvisor’s latest TripBarometer survey “The Psychology of Travel.” The survey looks at the emotions U.S.
