American Airlines Signs Ink to Revamp Its In-Flight Magazines
Skift Take
Thank goodness. When AA and US Airways combined, one side effect was that the new airline had two of the absolute worst in-flight magazines under its control. Luckily Ink knows what it is doing.
Lost in the shuffle of bankruptcy, a new livery, shedding slots, union battles, and other merger challenges at American Airlines has been a slightly less important issue but still one worthy of discussion: Who could rescue the airline's in-flight magazines?
American announced this morning that it has hired Ink Global to manage three titles: the flagship American Way, the business- and first-class title Celebrated Living, and the Spanish- and Portuguese-language Nexos.
Ink publishes multiple titles for airlines
