TripAdvisor Booking Launches on Mobile But Partners Remain Elusive
Skift Take
TripAdvisor's in-house online travel agency, Tingo, is one of its booking partners for Instant Booking. That's an interesting twist for those who fear that TripAdvisor is a creeping online travel agency.
After a month or more of public testing, TripAdvisor officially launched a feature in the U.S. where travelers can book a hotel without leaving TripAdvisor's mobile sites or apps.
However, the lineup of partners that actually process these bookings for TripAdvisor and handle the customer service in the background is extremely limited. TripAdvisor calls the feature Instant Booking.
TripAdvisor said its Instant Booking partners on mobile are Choice Hotels, Getaroom.com, and TripAdvisor-owned Tingo. So although the feature has bee
