Skift Take
Expect lots of investments from brands large and small to happen over the next few years, as new mobile booking experiences as-yet-undreamt will crop up, and change consumer behavior all over again.
Mobile travel and the resulting mobile bookings is the biggest source of activity and growth happening in the global travel industry. Expect lots of investments from brands large and small to happen over the next few years, as new booking experiences as-yet-undreamt will crop up, and change consumer behavior all over again.
Or so everyone’s betting.
We at Skift have been covering the mobile travel sector from our start. In fact, we even came out with an omnibus report on it recently.
Through our newly launch @skiftstats Twitter feed, we have also been tracking various data points on the changing digital travel market, especially mobile travel behavior and bookings. Below are 25 stats just from the start of this month, which gives a great overview of all the activity in the sector.
Mobile hotel bookings in Q1 '14 via tablets outside iPad up by whopping 437% & revenue 544% compared to Q1 '13. HEBS. pic.twitter.com/N8SxhsEopq
— Daily Travel Stats (@skiftstats) May 1, 2014
Mobile hotel bookings: Year-over-year growth in mobile and tablet device categories is staggering. Source: HEBS. pic.twitter.com/gimwU3UgX3
— Daily Travel Stats (@skiftstats) May 1, 2014
Q1, 2014: Hotel website visitors to desktop websites declined 10.32%, while increasing by 35% via mobile. HEBS pic.twitter.com/6F0XbYSm1P
— Daily Travel Stats (@skiftstats) May 1, 2014
Mobile hotel bookings: iPad outperformed all tablets & got 80% of tablet revenue & 87% of visitors in Q1 '14. HEBS, pic.twitter.com/REGQ4vKmFr
— Daily Travel Stats (@skiftstats) May 1, 2014
Mobile hotel bookings: Tablets generated 218% more roomnights & 311% more revenue than “pure” mobile devices. @hebs_… pic.twitter.com/rzJsV0uZS7
— Daily Travel Stats (@skiftstats) May 1, 2014
Pure mobile bookings for hotels are still small, around 5%, but growing fast. Source: @hebs_nyc clients roster. pic.twitter.com/FePemJo2FK
— Daily Travel Stats (@skiftstats) May 1, 2014
Don't discount mobile booking through the browser, it isn'tjust mobile apps. Luxury travelers using both. Google. pic.twitter.com/R266slcqpz
— Daily Travel Stats (@skiftstats) May 1, 2014
Mobile Travel Audience is 60% male, 40% female overall, skewing to 62% male for smartphones. By: @MillennialMedia pic.twitter.com/UoqniZvS5X
— Daily Travel Stats (@skiftstats) May 6, 2014
Majority of mobile travelers are 25-44 & male; amount of travel consumers in 25-34 is twice total mobile audience! pic.twitter.com/rglNe2tfAH
— Daily Travel Stats (@skiftstats) May 7, 2014
The mobile travel audience in U.S. is over-indexing on income: 61% makes over $60k a year. Source: @MillennialMedia pic.twitter.com/6gTpTZwiqI
— Daily Travel Stats (@skiftstats) May 7, 2014
Mobile traveler: 18-24 yr-olds currently spend least time in travel content, highest % in mobile. @millennialmedia pic.twitter.com/P1To7Rm027
— Daily Travel Stats (@skiftstats) May 8, 2014
Mobile travel audience is comfortable using multiple devices, sometimes more than one at once. Chart shows how: pic.twitter.com/WycEijqCga
— Daily Travel Stats (@skiftstats) May 8, 2014
Smartphone vs tablets: how mobile travel users are using it to research & book travel. Source: @millennialmedia pic.twitter.com/ukc5gyG5H4
— Daily Travel Stats (@skiftstats) May 8, 2014
43% of travelers are using mobile (smartphones+tablets) to research & book travel while they're in destination, pret… pic.twitter.com/3a2WLas9F4
— Daily Travel Stats (@skiftstats) May 8, 2014
Among mobile travel users, 2/3rd use devices to make hotel reservations, flight reservations is 2nd most common. pic.twitter.com/m0ainTFvDv
— Daily Travel Stats (@skiftstats) May 8, 2014
For travelers using mobile for flights, here're most common use cases: Price check. Source: @millennialmedia pic.twitter.com/bH95GxzVsY
— Daily Travel Stats (@skiftstats) May 8, 2014
Mobile travel behavior: For hotel activities, travelers use smartphones for these services. Source: @millennialmedia pic.twitter.com/VNLdB0hdlt
— Daily Travel Stats (@skiftstats) May 8, 2014
US mobile travel sales was $16.36bn in '13, will increase 59.8% this year to reach $26.14bn. Source: @emarketer. pic.twitter.com/NUwk8FF7nc
— Daily Travel Stats (@skiftstats) May 9, 2014
Mobile travel sales will grow 31.7% 2013 to 2018, to be $64.69bn by 2018. Source: @emarketer. pic.twitter.com/64z12CcRTp
— Daily Travel Stats (@skiftstats) May 9, 2014
By 2018, mobile’s share will increase to reach 37.0% of total digital travel sales. Source: @emarketer pic.twitter.com/uBsqE2SaIR
— Daily Travel Stats (@skiftstats) May 9, 2014
In 2013, travel totaled 34.1% of the nearly $400 billion US ecommerce market. Source: @emarketer. pic.twitter.com/RZx6EfKGVI
— Daily Travel Stats (@skiftstats) May 9, 2014
Top categories of travelers targeted by advertisers in mobile, vacationers over biz travelers! @MillennialMedia pic.twitter.com/JGWJYR4FQJ
— Daily Travel Stats (@skiftstats) May 11, 2014
Very surprising: Parents/families are targeted by only 6% of travel advertisers in mobile! Source: @MillennialMedia pic.twitter.com/A59RNz73RV
— Daily Travel Stats (@skiftstats) May 11, 2014
Top categories of travelers targeted by advertisers in mobile, vacationers over biz travelers! @MillennialMedia pic.twitter.com/JGWJYR4FQJ
— Daily Travel Stats (@skiftstats) May 11, 2014
Airlines & Booking Sites & Apps are 2 travel verticals most often use location-based targeting in moble campaigns. pic.twitter.com/GSSkXEUFJL
— Daily Travel Stats (@skiftstats) May 11, 2014
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
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Tags: smartphones