25 Mobile Travel Data Points To Start Your Week

Mobile travel and the resulting mobile bookings is the biggest source of activity and growth happening in the global travel industry. Expect lots of investments from brands large and small to happen over the next few years, as new booking experiences as-yet-undreamt will crop up, and change consumer behavior all over again.

Or so everyone’s betting.

We at Skift have been covering the mobile travel sector from our start. In fact, we even came out with an omnibus report on it recently.

Through our newly launch @skiftstats Twitter feed, we have also been tracking various data points on the changing digital travel market, especially mobile travel behavior and bookings. Below are 25 stats just from the start of this month, which gives a great overview of all the activity in the sector.

Mobile hotel bookings in Q1 '14 via tablets outside iPad up by whopping 437% & revenue 544% compared to Q1 '13. HEBS. pic.twitter.com/N8SxhsEopq

— Skift Research (@skiftresearch) May 1, 2014

Mobile hotel bookings: Year-over-year growth in mobile and tablet device categories is staggering. Source: HEBS. pic.twitter.com/gimwU3UgX3

— Skift Research (@skiftresearch) May 1, 2014

Q1, 2014: Hotel website visitors to desktop websites declined 10.32%, while increasing by 35% via mobile. HEBS pic.twitter.com/6F0XbYSm1P

— Skift Research (@skiftresearch) May 1, 2014

Mobile hotel bookings: iPad outperformed all tablets & got 80% of tablet revenue & 87% of visitors in Q1 '14. HEBS, pic.twitter.com/REGQ4vKmFr

— Skift Research (@skiftresearch) May 1, 2014

Mobile hotel bookings: Tablets generated 218% more roomnights & 311% more revenue than “pure” mobile devices. @hebs_… pic.twitter.com/rzJsV0uZS7

— Skift Research (@skiftresearch) May 1, 2014

Pure mobile bookings for hotels are still small, around 5%, but growing fast. Source: @hebs_nyc clients roster. pic.twitter.com/FePemJo2FK

— Skift Research (@skiftresearch) May 1, 2014

Don't discount mobile booking through the browser, it isn'tjust mobile apps. Luxury travelers using both. Google. pic.twitter.com/R266slcqpz

— Skift Research (@skiftresearch) May 1, 2014

Mobile Travel Audience is 60% male, 40% female overall, skewing to 62% male for smartphones. By: @MillennialMedia pic.twitter.com/UoqniZvS5X

— Skift Research (@skiftresearch) May 6, 2014

Majority of mobile travelers are 25-44 & male; amount of travel consumers in 25-34 is twice total mobile audience! pic.twitter.com/rglNe2tfAH

— Skift Research (@skiftresearch) May 7, 2014

The mobile travel audience in U.S. is over-indexing on income: 61% makes over $60k a year. Source: @MillennialMedia pic.twitter.com/6gTpTZwiqI

— Skift Research (@skiftresearch) May 7, 2014

Mobile traveler: 18-24 yr-olds currently spend least time in travel content, highest % in mobile. @millennialmedia pic.twitter.com/P1To7Rm027

— Skift Research (@skiftresearch) May 8, 2014

Mobile travel audience is comfortable using multiple devices, sometimes more than one at once. Chart shows how: pic.twitter.com/WycEijqCga

— Skift Research (@skiftresearch) May 8, 2014

Smartphone vs tablets: how mobile travel users are using it to research & book travel. Source: @millennialmedia pic.twitter.com/ukc5gyG5H4

— Skift Research (@skiftresearch) May 8, 2014

43% of travelers are using mobile (smartphones+tablets) to research & book travel while they're in destination, pret… pic.twitter.com/3a2WLas9F4

— Skift Research (@skiftresearch) May 8, 2014

Among mobile travel users, 2/3rd use devices to make hotel reservations, flight reservations is 2nd most common. pic.twitter.com/m0ainTFvDv

— Skift Research (@skiftresearch) May 8, 2014

For travelers using mobile for flights, here're most common use cases: Price check. Source: @millennialmedia pic.twitter.com/bH95GxzVsY

— Skift Research (@skiftresearch) May 8, 2014

Mobile travel behavior: For hotel activities, travelers use smartphones for these services. Source: @millennialmedia pic.twitter.com/VNLdB0hdlt

— Skift Research (@skiftresearch) May 8, 2014

US mobile travel sales was $16.36bn in '13, will increase 59.8% this year to reach $26.14bn. Source: @emarketer. pic.twitter.com/NUwk8FF7nc

— Skift Research (@skiftresearch) May 9, 2014

Mobile travel sales will grow 31.7% 2013 to 2018, to be $64.69bn by 2018. Source: @emarketer. pic.twitter.com/64z12CcRTp

— Skift Research (@skiftresearch) May 9, 2014

By 2018, mobile’s share will increase to reach 37.0% of total digital travel sales. Source: @emarketer pic.twitter.com/uBsqE2SaIR

— Skift Research (@skiftresearch) May 9, 2014

In 2013, travel totaled 34.1% of the nearly $400 billion US ecommerce market. Source: @emarketer. pic.twitter.com/RZx6EfKGVI

— Skift Research (@skiftresearch) May 9, 2014

Top categories of travelers targeted by advertisers in mobile, vacationers over biz travelers! @MillennialMedia pic.twitter.com/JGWJYR4FQJ

— Skift Research (@skiftresearch) May 11, 2014

Very surprising: Parents/families are targeted by only 6% of travel advertisers in mobile! Source: @MillennialMedia pic.twitter.com/A59RNz73RV

— Skift Research (@skiftresearch) May 11, 2014

Top categories of travelers targeted by advertisers in mobile, vacationers over biz travelers! @MillennialMedia pic.twitter.com/JGWJYR4FQJ

— Skift Research (@skiftresearch) May 11, 2014

Airlines & Booking Sites & Apps are 2 travel verticals most often use location-based targeting in moble campaigns. pic.twitter.com/GSSkXEUFJL

— Skift Research (@skiftresearch) May 11, 2014