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Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
Notably absent from the coverage is the price. It is officially listed as “If you have to ask …”
Etihad Airways, the national airline of the United Arab Emirates, has unveiled the world’s first private multi-room cabin on a commercial passenger aircraft.
The Residence will unbelievably feature a living room, double bedroom, separate ensuite shower room, and for the first time in the airline industry, a dedicated, trained Butler. We are in love, nothing, even private jets, can compare to the space and luxury, that Etihad are providing here. Check out our full story on all of the new innovations on the A380 here.
Measuring an unparalleled 125 square feet in total area, The Residence will be located on the forward upper deck of the airline’s new fleet of Airbus A380s and will be available for single or double occupancy. Yes. That’s 125 square feet of your own private space, and if that wasn’t enough, you still have access to the First Class offerings including their brand new onboard lounge.
Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “The Residence will set Etihad Airways apart from the rest of the industry and allow us to provide the complete range of world-class products and services to cater for the individual tastes of every VIP traveller.
“This is the culmination of five years of intensive effort and research into how Etihad Airways can provide an unparalleled VIP experience. Without doubt, we are ushering in a new era of luxury travel in commercial aviation.”
- Three-room private cabin offers living room, double bedroom and ensuite shower room
- Savoy Academy-trained Butler exclusively for The Residence By Etihad™ guests
- Chef will prepare range of gourmet à la carte meals or create custom menus
Guests staying in The Residence will have a dedicated Butler on call throughout the flight, offering the type of discrete personal service and attention to detail found in the world’s most exclusive hotels. These hospitality professionals have been selected by Etihad Airways and are undergoing specialist training at the Savoy Butler Academy in London, part of the world-famous Savoy Hotel.
The Butler’s role is multi-faceted including that of a Concierge and Maitre d’hotel. Their uniform has been designed by Rome-based fashion designer, Ettore Bilotta, to reflect the superior levels of professionalism and style associated with this unique role. A dedicated VIP Concierge team will ensure all aspects of the experience, including booking luxury limousine transfers, check-in, and custom menu planning, are handled with the utmost discretion.
The living room in The Residence is furnished with a two-seat reclining sofa upholstered in Poltrona Frau leather, dual marquetry dining tables and a chilled mini-bar. A touchscreen control unit operates the retractable ottoman, the ambient and mood lighting, window shading, adjusts seat position and firmness, and activates the in-seat massage functions.
A door and passageway separate the living room from the master bedroom and the ensuite shower room. The bedroom features a Poltrona Frau upholstered 82 inch long double bed with custom-made mattress, bedside unit, wardrobe, and under-bed stowage for hand luggage.
The living room features a large 32 inch LCD TV, whilst the bedroom boasts its own 27 inch LCD TV. The communications suite features broadband with internet mobile and data capability, Live TV, HDMI, AC outlet and USB ports. The Residence is fully Wi-Fi enabled and equipped with the latest Panasonic eX3 entertainment system, controlled by video touch screen and handset.
In keeping with the cabin interiors in the rest of the aircraft, The Residence is decorated in a contemporary style influenced by modern Arabian design. It also has unique décor elements such as custom carpets, table marquetry and soft furnishings, creating individuality and exclusivity. The Residence on each Etihad Airways A380 aircraft will feature a unique design inspired by best-in-class boutique hospitality.
Certified by the European Aviation Safety Agency (EASA) for dual occupancy, The Residence has been built by B/E Aerospace in the United Kingdom in close partnership with the Etihad Design Consortium (EDC) featuring Honour Branding, Acumen and Factory Design and also features Poltrona Frau studio for the leather work.
This article originally appeared on TheDesignAir, a Skift content partner.