Skift Take
Destinations should be heavily investing in real-time social engagement to build brand awareness, improve visitors' experiences, and share meaningful content that fuels inspiration. Destinations that don't are missing out.
Travelers around the world are reading TripAdvisor reviews, downloading local discovery apps, and asking friends for recommendations, all while missing out on one of the most knowledgeable sources of local information in a destination: Destination marketing organizations.
These groups have an enormous opportunity to make themselves matter to everyday travelers via social media, but few are taking advantage of it.
Of the more than 450 destinations listed on Skift's social data dashboard SkiftIQ, only 12 marketing organizations reply to travelers' tweets in less than two hours.
Of course, two hours isn't fast enough for a tourist looking for a real-time information, but it's step towards providing same-day information to people traveling to or already in a city.
The tourism boards included in the below list have sent at l
