Launching SkiftIQ, Ver 2.0: Social Intelligence For Travel Brands


Skift Take

The dashboard for the smart travel marketer, understand and win in social media in travel, drive users to the conversion funnel. That's what SkiftIQ is built on.
Little over two months ago we launched the first version of SkiftIQ, our competitive intelligence service, built around social metrics that matter to brands in travel. Since then we have been adding features, building up the algorithm behind our proprietary Skift Score for brands, and adding more travel brands into the system. As subscribers from companies such as Starwood, Hyatt, TAM Airlines, Tourism Australia, Las Vegas Tourism, MGM Resorts and others have started using SkiftIQ, we have been rebui