GuestDriven Attracts $3 Million in Funding For Mobile Personalization Tool

Photo Credit: The GuestDriven platform is geared to give hotels personal information about guests so they'll increase their spending at the property. PlaceIt by Breezi
Skift Take
The GuestDriven platform intersects two unstoppable trends -- personalization and mobile. The trick is in providing guests with personalized tips and perks on their mobile devices without invading their privacy or bombarding them with advertisements in the process.