GuestDriven Attracts $3 Million in Funding For Mobile Personalization Tool

Skift Take
The GuestDriven platform intersects two unstoppable trends -- personalization and mobile. The trick is in providing guests with personalized tips and perks on their mobile devices without invading their privacy or bombarding them with advertisements in the process.
Montreal-based GuestDriven, which offers hotels personalization software to spur guest spending, attracted more than $3 million in funding.
The investment round was led by Plaza Ventures, Real Ventures and Structure Capital with additional part