Expedia Is Now Selling Travelocity's Hotels Under 8-Year Agreement
Skift Take
Now that the Expedia-Travelocity agreement's implementation has begun, we can expect to hear about some of the financial benefits to Expedia during its upcoming Q4 earnings call. The agreement is being phased in, and the rollout is taking place somewhat faster than expected.
Expedia and Travelocity have quietly put their alliance into place, and Expedia is now selling Travelocity-sourced hotels and flights, Sabre's IPO papers revealed.
New details emerged about the August 2013, exclusive, strategic marketing agreement (SMA) in which Travelocity North America basically gives in and outsources all but its marketing to Expedia.com, which se
