How Airlines Are Using Social Media to Deal With This Week's Weather
Skift Take
You can't solve the world's problems on Twitter, but you can at least let them know you are listening.
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You don't need a weatherman to know which way the wind blows, especially when it's blowing brutally off of Lake Michigan or the Long Island Sound. And this week is turning out to be brutal if you're trying to run an airline or use one to get from one place to another in the U.S. and Canada.
From American Airline's freezing equipment in Chicago, to Delta's skidding plane in New York, to JetBlue's complete shutdown across the Northeast, it's a terrible week to be flying.
How do you let hundreds of tho
