News

Marriott outspent every hotel brand on national TV, yet Airbnb's World Cup ads have out-reached Marriott's so far. Marketers should note that focus, rather than budget, wins marquee experiences.

Whether or not travelers trust AI would almost be irrelevant to OTAs if the LLMs don't trust them enough to surface their inventory for discovery. The contest is on behind-the-scenes battle to become the LLMs' OTA fave.

With other investors sitting on the sidelines, Noble is buying hotels from REITs and overleveraged owners at a discount — and betting that extended-stay demand will outlast the current rate headwinds.

The UAE is running two recovery tracks at once — emergency incentives to plug a war-driven demand hole and multibillion-dollar infrastructure bets. The gap between those timelines is the story.

The revised system adds undercover inspections and steeper penalties for hotels that overcharge guests. Plus, more hotel deal and development news from APAC.

The CEO signs off on incentive travel. But it’s the CFO who signs the check.

India's business travel boom gives Booking.com a rare chance to grow two businesses at once — corporate bookings today and leisure loyalty tomorrow.

Hyatt plans its first Regency-branded hotel in Tucson as Fairmont renovates 20% of its global portfolio. Plus, more hotel deal and development news.

Explore top insights from Skift Data + AI Summit 2026 on AI strategy, agents, search, personalization and what it takes to scale AI in travel.

With a shoppable IShowSpeed video, Expedia is trying to convert creator hype into transactions.

It's the latest move to roll back consumer protections and enforcement measures against airlines. 

American is launching flights to Tokyo from Chicago as it seeks to regain some of its market share in the hub that it lost during the pandemic.