The Trouble With Managing Managed Vacation Rental Listings
Skift Take
The Vacation Rental Management Association doesn't have the digital savvy or clout to forge a new set of business relationships between professional managers on the one hand, and online travel agencies and vacation rental sites such as HomeAway, on the other. Too little, and way too late.
The companies that manage the massive stock of vacation homes in the U.S. and abroad are looking for two things: to figure out a way to inform travelers that their properties are professionally managed, and reduce costs for getting the word out about their properties.
Their trade group, the Vacation Rental Managers Association, has made some progress on showcasing vacation homes as professionally managed, but cutting costs on listings and bookings has so far remained elusive.
Mark McSweeney, who became executive director of VRMA in April, says negotiations with hotel distribution company Pegasus Solutions to build a vacation rental "switch" wer
