HomeAway Must Determine How to Prevent War Between its Customers
Skift Take
This will be an interesting dance for HomeAway, which clearly wants to cater more to the major players, meaning professionally managed properties.
Now the fun begins as HomeAway has to figure out how to navigate increased tension between professional property managers and individual vacation rental owners.
HomeAway officially introduced its optional pay-per booking model for vacation rentals in the third quarter, and now it has to figure out how to ensure the model doesn't anger individual owners who merely pay a subscription fee to list their properties.
Since 2010, HomeAway has acquired three companies -- Instant Software, Escapia and Second Porch -- that provide software geared toward the big players: property management companies.
With pay per booking, which would largely be used by professional managers who handle perhaps dozens of properties, they pay HomeAway a 10% commission per booking and
