Vacation Rentals Startups Are Hot, But How Real Is the Market?

Skift Take
The presence of established players such as HomeAway and TripAdvisor, plus a market that isn't as addressable as it might appear, will make the vacation rental startup sector the next bubble.
Get ready for the next glut of travel startups: The allure of the vacation rental market is calling.
If you search AngelList for vacation rental companies, you can compile a list of nearly 100 companies ranging from Rentini ("A blend of Airbnb and HomeAway spiced up with Vayable") to Pinocular ("Kayak for vacation rentals"), and BookingPal ("Next generation vacation rental management").
Some of the startups, such as Turnkey Vacation Rentals, have attracted funding from high-profile investors.
There are definitely plenty of reasons to be excited about the potential of the vacation rental market, which is transforming the lodging industry.
Market leader HomeAway notched $