The Best Hotel Social Media Campaigns of 2013

Hotels have been at the forefront of using social media in the travel industry, in new and creative ways. And Hotels Magazine has come out with its second annual Social Hotels Awards, recognizing the best of these campaigns in 2013. We have extracted the winners, as the best case studies hotel industry can learn from. Best Digital Video By Brand: Hampton Hotels, part of Hilton Worldwide. As part of its “Feel the Hamptonality” campaign, in September 2012 Hampton launched the “Hamptonality Moments” series of videos featuring real stories from guests that were recreated for the series. Hampton reported three million video views in eight weeks and a 60% increase in Facebook fans since the launch of the campaign.   Best Digital Video By Property JW Marriott Cancun Resort and CasaMagna Marriott Cancun Resort, Mexico Five travel video bloggers were selected to travel to Cancun to each produce one original video highlighting the two sister resorts, where they were hosted for five days...vloggers were also asked to post their experiences on their Facebook, Twitter and Instagram accounts, using the hashtag #gottequila. The campaign generated media value of $378,280 and reached 1.8 million viewers. http://twitter.com/CailinONeil/status/210191647768723457 Best Facebook Page By Brand Four Seasons Hotels and Resorts, Toronto Four Seasons has