HomeAway Launches Its New Performance-Based Business Model
Skift Take
HomeAway is making a big bet on its pay-per booking model, but some financial analysts believe it hasn't taken off as expected. HomeAway states that the soft launch "was very recent" and the beta sample too small to get an adequate assessment.
After soft-launching a pay-per booking model to supplement its longtime subscription-fee model over the last few months, HomeAway has officially launched its performance-based system.
At the same time, HomeAway has also launched a Professional Referral Network of 40 partner companies that vacation rental owners can contract with to manage their listings and handle all guest inquiries and reservations.
Until the soft-launch this summer of pay-per booking, homeowners and professional managers paid subscription fees to display their vacation rentals on Hom
