First read is on us.

Subscribe today to keep up with the latest travel industry news.

Priceline Shares Hit $1,000 for the First Time


Priceline, Inc. passed $1,000 a share in trading on the NASDAQ Stock Exchange today. It reached $1,001 before closing below $995. This is the first time the travel giant's stock passed the $1,000 mark.

The U.S. stock market as a whole had a strong day, buoyed as it was by the Federal Reserve Bank's decision not to curtail the stimulus effort. Priceline's stock opened the day's trading at $967.26.

The history of Priceline's remarkable turnaround, in one remarkable chart, below:

PCLN Chart

PCLN data by YCharts

In August Priceline announced strong Q2 earnings and began its march toward $1,000. The $1,0001 is an enormous boost over Priceline's $557.87 on October 25, two weeks before the online booking site announced its purchase of metasearch site Kayak.com.

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored