Travel Photography App Trover Secures $2.5 Million in Funding from Concur
Skift Take
Trover is a beautiful and fun photo-sharing app, but the company faces some of the same challenges that most startups confront: How do you scale the business so users know you exist? With an additional $2.5 million in funding from Concur, and with other well-connected backers involved, little Trover can hang around for awhile.
Talk about strange bedfellows: Travel photography iPhone app and website Trover picked up $2.5 million in financing, led by corporate travel and expense company Concur.
Co-founded by Rich Barton, who was Expedia's first CEO, Trover specializes in geo-tagging, publishing and sharing travel photography, and is the pivot that emerged after Barton and other Expedia alums abandoned a trip-planning venture, TravelPost, in January 2011.
See above for a slideshow of images from Trover
Trover has received $5.4 million in funding to date: $2.9 million that remained after that incarnation of TravelPost shut down, and the current funding round of $2.5 million, which Trover's announcement refers to as a Series One round. In addition to Concur, ex
