There may be traffic ahead for Google's acquisition of Waze
Skift Take
Google's Waze purchase will be scrutinized closely from a number of angles, but the most important one in the long run may likely be sceptical users wondering just what they're doing with all that data about their movements.
Google’s motto is “don’t be evil.” But its recent acquisition of Waze, reportedly for $1 billion in cash, shows that just because you’re not evil, it doesn’t mean you can’t be aggressive
