TripAdvisor promotes Jetsetter and kills its SniqueAway flash-sales brand

Less than three months after acquiring Jetsetter, TripAdvisor is phasing out its home-grown private-sales brand, SniqueAway, Skift has learned. When TripAdvisor acquired Jetsetter in April, the spin was that the two brands, Jetsetter and SniqueAway would co-exist, but sales director Kathleen Hanefeld has emailed hotel partners, informing them that "as of June 28, SniqueAway.com will become Jetsetter.com." "Our parent company, TripAdvisor, acquired Jetsetter April 9 and, after reviewing what would be the best experience for our travelers and our partners, we decided to combine our assets and have SniqueAway become Jetsetter," the email says. Once the SniqueAway brand is phased out at the end of the month, partners will be introduced to "new team members," and hotels will be