TripAdvisor CEO bullish now but takes blame for slow move to Kayak-style search
Skift Take
Kaufer believes that hotel metasearch is going to scale TripAdvisor to a whole new dimension. He hasn't been wrong about much so far.
TripAdvisor users long-complained about the pop-up windows that appeared when they searched for a hotel on its sites, but CEO Steve Kaufer long-resisted transitioning to the more-appealing Kayak-style hotel metasearch.
Speaking to financial analysts the other day at the J.P. Morgan Global Technology, Media and Telecom Conference in Boston, Kaufer said he now "takes the lump" for not moving TripAdvisor to hot
