Hipmunk dives deeper into hotel business with direct bookings
Skift Take
Many travel startups focus their attention on hotels as they’re more lucrative than flights and there is more room for innovation. It’s a lesson that Hipmunk appears to have learned and is now working through it without abandoning its original flights product.
The Hipmunk booking experience just got a little better. Users can now optionally book hotels directly on Hipmunk's mobile and web platforms, and they'll experience a smoother booking experience.
Customers will be able to purchase hotels with fewer clicks once they opt for the "Book on Hipmunk" button. Previously, users were passed off to an OTA or hotel site when they completed their Hipmunk search and wanted to book.
The move toward direct bookings comes as a logic
