TripAdvisor's plan to get another 100 million reviews: Have hotels do the work
Skift Take
Hotels with decent reputations are anxious to get the benefits of more TripAdvisor reviews, an impulse that could help TripAdvisor keep Google and other hotel review sites in the rearview mirror.
Oh, that TripAdvisor is smart.
The hotel review giant, which hosts more than 100 million reviews and opinions on its sites and apps in 30 countries, just figured out a way to stretch out its review lead even further past wannabes such as Google, and online travel agency sites.
After testing it since November 2012, TripAdvisor today officially launches Review Express, a feature that enables registered hotels to bulk upload up to 1,000 guest email addresses at a time, add a message with the hotel logo, and then TripAdvisor will email guests in the hotels' name to prod them after their stays to write a TripAdvisor review about the hotel.
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