SkiftSocial Analysis: The 10 most popular U.S. airlines on Twitter

Last week we launched our first data dashboard in beta, SkiftSocial,  read more about the launch here, and what it means for social media monitoring in the travel industry. Customer service representatives at airlines had no idea what was coming for them the day that Twitter launched. The social media platform has completely changed the dynamics between airlines and their customers, those both happy and furious. Several carriers have harnessed their new tweeting power to create not one, but two accounts to share company news, highlight fare alerts, and handle customer service issues. Others have all but ignored it; a move that has spawned a number of hate accounts in response to the carriers' lack of communication. Using statistics collected from SkiftSocial, we looked at how and how