SkiftSocial: Twitter's best fake airline CEO has real social media advice for airlines
Skift Take
Hitting the right tone on social media is key for any airline or airline executive -- rather real or better than real.
No fake or real airline CEO on Twitter engages readers as effectively as United Airlines' not-real @FakeUnitedJeff. The parody account plays off the wooden, aloof personality of United Airlines CEO Jeff Smisek to discuss matters particular to United as well as relavant to the industry as a whole.
Whether he's offering advice about the grounding of United's Boeing Dreamliners ...
https://twitter.com/FakeUnitedJeff/status/291719691674722305
... or commenting on this week's challenge to United's fuel purchases
https://twitter.com/FakeUnitedJeff/status/291217534089302018
... or issuing fake announcements about United's fuel surcharges
https://twitter.com/FakeUnitedJeff/status/286147548660502528
... or getting frequent flyers fired up for the new year
https://twitter.com/FakeUnitedJeff/status/28575
