Uber's surge of New Year's Eve pricing transparency
Skift Take
Use Uber on New Year's Eve at your own risk -- to your wallet. At least the mobile-app car service is warning customers in advance about skyrocketing rates.
Car-service Uber apparently is making a New Year's resolution -- avoid the outcry over surge pricing that marked New Year's Eve a year ago, and inform customers in advance about skyrocketing fares this time around.
San Francisco-based Uber has been emailing customers and bl
