Please, American Airlines, stop being a tease — out with your new look!
Skift Take
Is it going to be hues of black? C'mon AA, the one time people are excited about you. And for a good reason for a change.
So here is the first official hint from American Airlines that post-bankruptcy it is going in for a new look and design — what in industry parlance is called airline livery. In a brand new holiday video titled “Putting American Airlines Back on Top” with tons of lame rah-rah-ism about the “New American,” the last few seconds feature a tease about the new tail, hidden below a black plastic cover.
This will put to rest the speculation about will they or won’t they, but won’t quell what the design would look like. We did our roundup of possible designs American could adopt earlier in August.
See for yourself:
Up Next
Business Travel
The State of Corporate Travel and Expense 2025
A new report explores how for travel and finance managers are targeting enhanced ROI, new opportunities, greater efficiencies, time and money savings, and better experiences for employees with innovative travel and expense management solutions.
Sponsored 
Travel Technology
ChatGPT, Google Gemini, Meta AI: A Frenetic Year With More to Come in 2025
AI companies have made considerable progress in 2024 as it relates to travel — glitchy as the tech may be. It's just the starting point for 2025, which is sure to have an explosion of AI advancements.
Hotels
Remote Year Shuts Down Despite New Owners’ Earlier Promises of a Bright Future
Remote Year was a small but pioneering company, innovating on the edges over the years. Sad to see it come to an end.
Tourism
What Are the Travel Industry’s Biggest Challenges Going Into 2025?
Despite making tremendous strides in 2024, the travel industry still faces several challenges and here's a list of some of them.
Cruises
Carnival Heads Into 2025 With Record Bookings at Higher Prices
Carnival Corp. CEO Josh Weinstein is practically throwing confetti from the upper deck about 2025's prospects. For now, all the numbers and forecasts seem to support his optimism.