Tourism Australia goes six-color san serif with its rebranded logo
Skift Take
Australia's tourism industry didn't have a great 2012: falling numbers, Qantas' troubles and its controversy with Tourism Australia. At least TA can start 2013 with a fresh coast of paint, so to speak.
Tourism Australia has unveiled a new logo, scrapping the existing version that has been around for eight years. The new-look brand mark, devised by Interbrand has been introduced “to stay relevant and reflect the organisation’s changing culture and identity,” according to the tourism body.
It cost six months and $200,000 to develop. The new logo sticks with the familiar kangaroo symbol, but in simpler form. "The strong use of blues, greens and yellows, and a significantly more contemporary positioning, is in keeping with Tourism Australia's positioning of a modern and confident Australia open to the world."
New logo:
Old logo:
Up Next
Experiences
How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok
Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored 
Hotels
Dusit Hotels Halted India Operations in 2016. Now It's Back with New Brands and 10 Deals
Dusit Hotels and Resort spent its time away from India to realign its hospitality ethos with its brand portfolio. Now, it is counting on its "old school hospitality" mantra to stand out in India.
Podcasts
Travel's New Outlook, Airlines' Uncertainty and Net Zero Struggles
On today’s episode, we look at how travel stocks responded to new U.S. tariffs, how airline stocks are faring globally, and why European government leaders are failing the aviation industry.
Tourism
Travel Stock Carnage and Our New – Lower – Forecasts
Travel is more important than ever to household budgets, but it is not recession proof. As a result, Skift Research is revising down its outlook for global travel.
Airlines
U.S. Tariffs Cloud Airline Industry Outlook as Stocks Plummet
The global nature of the airline industry means companies near and far will be impacted by Wednesday’s announcement.