Foursquare improves its local search as it takes on Yelp and Google's Zagat
Skift Take
With three billion check-ins, Foursquare has a Fort Knox of data about consumers' retail habits, but a sizeable portion of its 30 million tips about places leave a lot to be desired. Foursquare will have to do a lot of partnering or get the check-in crowd into review-writing mode to improve its search results.
Foursquare isn't checking out of check-ins, but it is expanding into local and social search as it takes on companies such as Yelp and Google's Zagat.
Foursquare made moves today on Foursquare.com, where it added a search box, and earlier this month in its iPhone app, where it enhanced its Explore tab. Foursquare described the homepage change in a blog post today.
Both moves are designed to make Foursquare a power in local search, where it can leverage its trove of user data from check-ins to make personalized recommendations and eventually deliver effective leads to advertisers.
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